Lionsgate BeFit Network Partners With Music/Fitness Star Keaira LaShae, Launches New Show "Burn to the Beat"

LIONSGATE BEFIT NETWORK ADDS MUSIC AND FITNESS STAR KEAIRA LASHAE

AND LAUNCHES NEW DANCE WORKOUT SERIES ON THE BEFIT CHANNEL

Burn to the Beat led by Keaira LaShae begins June 24 on the BeFit Channel

SANTA MONICA, CA   June 23, 2014 – Lionsgate BeFit Channel, the one-stop shop for free, high quality fitness programming, and music and fitness star Keaira LaShae have joined forces to launch an exciting, fast-paced, fun new series titled, Burn to the Beat. Premiering June 24, the series will take viewers through four ten-minute workout sessions incorporating key elements from dance, cardio and strength training that will turn on the burn to the beat of the music. New episodes of Burn to the Beat will premiere every Tuesday for four weeks with a second round of new episodes set to debut in the fall.

BeFit has officially partnered with Keaira LaShae’s YouTubechannel adding over 325,000 subscribers to the BeFit network. Overall, the BeFit Network has over 265 million cumulative lifetime views, and over 2 million lifetime subscribers. 

"I wanted to partner my channel with BeFit in order to take it to the next level and merge with some of the best fitness talent out there,” said Keaira LaShae. “I greatly respect Lionsgate and their reputation so I'm very excited about our new venture together."

The Burn to the Beat series will musically travel the world with energetic, global workouts aimed to sculpt your body and get you dancing with Keaira LaShae’s signature moves. Packed with four easy-to-follow workouts, each 10-minute dance-fitness routine is designed to lift the booty, sculpt lean legs, tone the arms and define sexy abs. A party from start to finish, it’s never been this fun getting into shape!

June 24

10 Minute Dance Abs:

Kick calories and boring crunches to the curb with this high-velocity workout that keeps you on your feet with ab-chiseling dance moves like the Snake and Hip Rolls. 

July 1

Cardio Fitness Party:

Amp up your fat-burning furnace with this ultimate pounds dance-off that gives cutting-edge exercise a fun dance edge to shape a sexy, smoldering physique.

July 8

Brazilian Booty Burn:

Contour those curves to a Brazilian bongo beat with this uplifting booty workout that uses Booty Pops, Twerking, and more, to burn fat, chisel the abs and have a blast.

July 15

Dance Cardio With Weights:

Raise the roof and your heart rate and burn more fat even faster by adding weights and fitness flair to dance moves like the Cat Daddy and Alf for a full-body meltdown.

BeFit is committed to providing complete fitness solutions to its mostly female audience.  As such, BeFit uses many tools to connect with their highly engaged users such as Facebook, Instagram and Pinterest and most recently launched a bi-weekly newsletter to people who sign up on the website.

To watch Burn To The Beat, please visit the BeFit Channel at http://www.youtube.com/BeFit or for more information, go to the official website at http://www.lionsgatebefit.com/.

ABOUT LIONSGATE BEFIT

Lionsgate BeFit is an ad-supported one-stop shop for free, high-quality fitness programming that features original new shows focusing on the latest trends including complete workout systems, mobile content and highlighting top trainers and brands along with an extensive content catalog.  The trainers showcased on the YouTube network are world-renowned experts in their fields that include Jillian Michaels, Denise Austin, Kym Johnson, Jane Fonda, Billy Blanks, Jr, Mary Helen Bowers, Dolvett Quince and Scott Herman among others.

ABOUT LIONSGATE

Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. Lionsgate currently has over 30 television shows on more than 20 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men and Nurse Jackie, the comedy Anger Management, the network series Nashville, the syndication success The Wendy Williams Show and the critically-acclaimed hit series Orange is the New Black.

Its feature film business has been fueled by such recent successes as the blockbuster first two installments of The Hunger Games franchise, the first installment of the recently-launched Divergent franchise, Now You See Me, Kevin Hart: Let Me Explain, Warm Bodies, The Expendables 2, The Possession, Sinister, Roadside Attractions’ Mud and Pantelion Films’ breakout hit Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.

Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 15,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.