FANS HAVE A CHANCE TO BE IN STAR WARS: EPISODE VII
J.J. Abrams Announces “Force for Change” Campaign to Benefit
UNICEF’s Innovation Labs and Programs
Beginning Today, Visit Omaze.com/StarWars to Enter for a
Chance to Win
LOS ANGELES, CA, MAY 21, 2014 —Today in a special video
message from the set of Star Wars: Episode VII, director J.J. Abrams announced
the creation of Star Wars: Force for Change, a brand new Star Wars initiative
from Disney and Lucasfilm in collaboration with Bad Robot dedicated to finding
creative solutions to some of the world’s biggest problems. The first Star
Wars: Force for Change campaign will raise funds and awareness for the United Nations
Children’s Fund’s (UNICEF) Innovation Labs and its innovative programs that are
benefitting the world’s most vulnerable children.
Disney has committed US $1 million to support the launch of
Star Wars: Force for Change. Fans can now contribute directly at
Omaze.com/StarWars for a chance to appear in Star Wars: Episode VII. For each
$10 contribution made through the Omaze fundraising platform, eligible
participants will be automatically entered for a chance to win this
once-in-a-lifetime experience. The campaign runs from 12:01am PST on May 21stth
until 11:59pm PST July 18th.
The Star Wars: Force for Change Grand Prize includes:
Airfare and accommodations to London for one winner and a
guest
Behind-the-scenes access on the closed set of Star Wars:
Episode VII as VIP guests of J.J. Abrams
Winner will have the opportunity to meet members of the cast
Winner and their guest will then be transformed by makeup
and costume teams into a Star Wars character and filmed for a scene in Star
Wars: Episode VII
"The Star Wars
fans are some of the most passionate and committed folks around the globe,”
says director J.J. Abrams. “We’re thrilled to offer a chance to come behind the
scenes as our VIP guests and be in Star Wars: Episode VII. We’re even more
excited that by participating in this campaign, Star Wars fans will be helping
children around the world through our collaboration with UNICEF Innovation Labs
and projects."
Star Wars continues to inspire generations of dreamers and
doers to use their creativity to accomplish great things. Star Wars and
Lucasfilm were built on the belief that in uniting creativity with innovation,
you can make the impossible possible.
“The Star Wars films were made through George Lucas's
adventurous combination of technology and creativity,” says Kathleen Kennedy,
president of Lucasfilm. “We wanted to honor and carry on that positive spirit
as we start production on Episode VII and use Star Wars to make a difference in
the world. Star Wars: Force for Change will help us do that, letting us give
back to the fans who keep Star Wars alive, and raising much-needed funds for
programs like UNICEF's Innovation Labs.”
By pledging support for Star Wars: Force for Change, fans
are helping UNICEF create a brighter tomorrow for kids and families around the
world. Through its global network of Innovation Labs, UNICEF helps create
sustainable solutions to major issues facing children in the areas of
nutrition, water, health, and education. The Star Wars: Force for Change
campaign will help fund innovative, life-changing projects in communities
around the globe.
"UNICEF works in over 190 countries and
territories to help the world’s most
vulnerable children and young people identify solutions and create change,”
says Christopher Fabian, UNICEF Senior Advisor on Innovation and co-Lead of the
Innovation Unit. “We work together with the greatest technologists and
designers of our time to create open-source solutions that help millions of people.
The support from Star Wars: Force for Change will help to bind these innovators
together on a mission to solve the world’s most pressing problems, and create a
better future.”
Visit StarWars.com/ForceForChange to learn more about this
new charitable initiative and the work of UNICEF’s Innovation Labs and programs,
and be sure to enter through contribution or free entry for your chance to win
at Omaze.com/StarWars.
May the Force be with you!
About UNICEF
UNICEF promotes the rights and well-being of every child, in
everything we do. Together with our partners, we work in 190 countries and
territories to translate that commitment into practical action, focusing
special effort on reaching the most vulnerable and excluded children, to the
benefit of all children, everywhere. For
more information about UNICEF and its work visit: www.unicef.org. Follow us on Twitter: @unicef and Facebook:
UNICEF.
Star Wars: Force for Change Program: Restrictions and Limitations
No purchase necessary to enter or win. Void where prohibited. Must be at least eighteen (18) years of age or the age of majority in your domicile, to enter and a resident of Argentina, Austria, Canada, Cyprus, Estonia, France, Germany, Greece, Hungary, India, Ireland, Japan, Latvia, Lithuania, Mexico,Netherlands, Philippines, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, USA, or the UK, and not a resident of Belgium, Italy, Malta, Singapore, or Thailand. Residents of Australia, Brazil, China and the Republic of Korea are not prohibited from participating, but local rules and laws may restrict or prohibit the award of certain prizes or impose additional restrictions on participation.
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